It’s a stated fact that the percentage of permission-based messages that are trashed by email service providers is surging high, by the minute and spam filters keep getting smarter and better. So the pertinent question becomes that beyond providing killer content, what can you do to give your messages the best shot of getting through?
There are 5 ways to do it. But a very basic ground rule that you can follow for all your online marketing initiatives is this- Build trust before you pitch.
Note: the success of any marketing program that is conducted digitally depends on genuinely compelling content.
The fact of the matter is that if you don’t build this trust and credibility with great content, the rest of the techniques won’t work very well. When it comes to email marketing, there are a few practical things you can do to give your messages the best possible fighting chance.
1. Start every newsletter with a great autoresponder
The old cliché is true: you never get a second chance to make a first impression. Hence the idea here is to use the autoresponder feature of your email provider which will let you create defined sequences to send to your readers.
2. Use a single warm, personal message early on
Try including a cheerful, warm, individual-sounding message. Something informal, like, “Hey, really good to see you here, hope you enjoy the content.”
The idea is to create the same feeling of personal relationships. You can also very well invite questions, comments, and feedback at this point, and let them know that you’d love to hear from them.
3. Ask them to whitelist you
The best way to not land up in a spam box is to ask your customers to whitelist you. This means you have to convince your readers to add you to their list of “safe senders,” “contacts,” or their “whitelist.” And the best way to do that is simply to ask them.
4. Conversations have two sides
In order to ensure that your email marketing initiatives work better, you’ll have to make sure you’ve got a real human being monitoring any replies to your email marketing, and that that person is giving thoughtful, personal replies to each message they get. Also, there’s one more little hack to it- You can use an individual person’s name in the “From” field, rather than the name of a company. Basically, anything you can do to capitalize on the intimate nature of email will just make more and more sense.
5. Don’t write for spam filters
Sometimes, to make the spam filters happy, we end up putting in things that our customers are least interested in. So what you can also do is put the long sales message onto a landing page, rather than an individual email message. The last thing you want to do is to use less persuasive language just to keep a spam filter happy. The important thing here to remember is that you’re writing for people, not filters.
When you make your readers happy and deliver the content they need and
Want, you’ll see how great your email marketing initiatives come out!