Paid Social v/s Organic Social - Creating an Integrated Strategy
Social Media Marketing has evolved phenomenally over the years. It has evolved in majorly all senses- the way is conducted to the way it is perceived to the way more and more industries are getting their hands on it.
Initially, all Social Media Marketing was perceived as for generating brand awareness and great brand recall. Today, the whole process from customer acquisition to retention is conducted over social media and that too flawlessly.
For this, different avenues of organic and paid social are used. Organic social means using the available tools of the social channels and driving organic search and attention to your brand. This involves posting, stories, polls, etc. Next is paid social wherein you run campaigns for awareness, consideration, and conversion to reach a newer audience according to your set preferences.
Given that, over the years there has also been a lot of buzz about integrating paid social media marketing with organic social media marketing. That’s actually the correct strategy to have.
An optimum social media marketing strategy is one where paid social and organic social is combined to make a hybrid mix so that the merits of both can be exploited to the maximum utilization.